Which term uses forecasts and experience to estimate demand across items and points in the supply chain; several forecasting techniques may be used; families of items aggregated (region or lifecycle)?

• A. Demand pull
• B. Demand management
• C. Demand planning
• D. Dispatching

Answer: (C)

Demand planning uses forecasts and experience to estimate future demand across items and points in the supply chain, applying several forecasting techniques and grouping products into families (by region, lifecycle, or other hierarchies) to create an integrated plan. This matches the scenario best because it explicitly covers forecasting across items and locations with multiple methods and item family aggregation. Demand pull is about replenishing based on actual orders, demand management focuses on shaping demand, and dispatching deals with releasing work for execution rather than forecasting.